Summary Assignment Example | Topics and Well Written Essays - 250 words - 25

Summary - Assignment ExampleOn the weaker side it has, Low amount of capital in hand that brings low production capacity. This creates a high final product prices because of the production capacity and volume. Besides its also has limited distribution channels. The product had a major opportunity in form of considerable scale sales opportunity because of the unavailability of the product in the country. It also faces threats such as similar product from competitors such as Coca-Cola, which also engender with low prices and better sales promotion. These also have larger distribution channels.The product volition ride on the market base created by its predecessors. It will also come under the category of premium cola. The packaging will be done in the manner that consumer are use to from the other Redbull brands. selfsame(prenominal) can and four cans per packet. In order to be at the same level with other cola brands, the price will be between $2.00-$3.00 CND for either can. Thi s will help appeal to the consumers. The main promotional strategy will be use of social media especially Facebook. Targeted consumers will be able to alike the page then the page will be redirected to the users friends pages as a suggested page. This is most effective in terms of cost and aspire audience given that most of the youth engage in social media. Distribution of the product will be in a similar modal value as other Redbull brands it will be sold in local convenience stores, gas stations, grocery stores, and bars and