Integrated Marketing Communication (IMC) and Customer Satisfaction Essay

Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy - Essay ExampleHowever, with the incorporation of IMC, the marketers have sensed that an effective strategy relies on the integration of messages into various media. Nowadays, online trade has been widely used by marketing teams due to the consumers demand for technology. Traditional media such as newspaper and magazine have low market share and audience reach when compared to interactive media. Thus, the advertisers rely mostly in online advertisements to reach diversified users as part of the companys marketing goals. This paper analyzes the advertising strategy of Nike Incorporated in the IMC perspective. It examines the alignment of marketing goals to the marketing strategies of the company that aim to contact the consumers with their products and services. Furthermore, this will entail the method of measuring the effectiveness of advertising and the level of customers satisfaction. Organizational Back ground Nike is a Greek goddess that narrowifies victory. Indeed, the brand stir is known for its high quality products in the area of sports. Before Nike originated, the business name was Blue Ribbon Sports which was established by American manufacturers in January 25, 1964. Nike is centre on marketing the sports categories including apparel, equipment, footwear, and accessory products. It has been associated with different trademarks such as Nike Golf, Nike Pro, Nike+, Air Jordan, and Nike Skateboarding, plus the brand extensions like Converse and Cole Haan. Moreover, Nike is known for the swoosh sign or the wing of Greek goddess where its name derived. The safe do it advertising slogan adds to the popularity of Nike in the sports section (Deng, 2009, p. 102). Media Plan Advertising Strategy Nike is known globally due to its marketing strategies in broadcast and print, and the recent innovation that enables to reach wide audience is the internet. Nike aims to sell a global bran d through marketing that appeals to local taste (Goldman & Papson, 1998, p. 4). Thats why, they have unified slogan, themes, and advertising message. Furthermore, to become the leading manufacturer of sports products, Nike envisions itself to carry the legacy of innovative thinking through productive modification of the message and services (Nike, 2011). For an instance, Nike has recognized of the male superiority imposed by the brand image of Nike hence, they reach womens athletes to erase the negative designation by creating fashionable footwear and using advertising to convey their message. Due to the successful assimilation of Nikes slogan, it aims to continue the Just Do It principle into Just Done It which signifies the purpose of this company to persuade consumers. To sustain its brand image as the leading sportswear manufacturer, Nike advertises its products through partnership with the sports icons such as Michael Jordan, tiger Woods, Lance Armstrong, and Lebron James tha t represent strength and determination. Nike communicates their message in TV commercials by using humor that appeals to consumers. In addition, sports magazines are ideal tools for Nike, since they have a specific target audience. Few examples are Runners World, Backpacker, and Midwest living. The low cost advertising strategy is outdoor advertising where Nike utilizes billboards located in a craft area and bus stops. Moreover, the most innovative approach to consumers is interactive marketing wherein Nike